Social media is a constantly shifting landscape. This workshop will help you stay up-to-date.
Each day, you’ll complete "deep dive" into a new platform. Structured as fun, easy-to-understand introductions, each lesson will combine hands-on practice with big-picture examples. That means you’ll finish the workshop ready to use each platform – with new ideas and effective strategies about how to support your activism and political efforts.
Monday, July 24 -- Instagram
Instagram, a photo- and video-sharing app, has more than 400 million active users log in … every day. In this hands-on introduction to Instagram, you’ll learn:
> how to set up your account and choose from the different types of posts available;
> how to understand common terms and acronyms, so you can maximize your Instagram presence; and
> how public figures, media organizations, and political organizations use Instagram.
Tuesday, July 25 -- Snapchat
Snapchat, a photo- and video-sharing app, is more than an app for young people; it wants to be the media company of the future.
The app is working with media companies like ABC, ESPN, Food Network, and HGTV for original content. Plus, Senate GOP campaigns said they were "all in" on Snapchat during the 2016 election.
Learn the must-haves to understand Snapchat, including:
> how to get up and running with Snapchat, which can have a counterintuitive interface;
> low-cost Snapchat add-ons (custom filters and ads) that can empower your activism efforts; and
> lessons from how campaigns and media organizations used Snapchat in the 2016 election.
Wednesday, July 26 -- Facebook Live
With Facebook Live, you can share a live video stream anywhere you have a smartphone. Learn how to make the most of Facebook Live, including:
> best practices, from technology to content, for planning and filming your first Facebook Live;
> how to make your Facebook Live video engaging so that people are more likely to comment – and your video is more likely to be discovered; and
> lessons learned from how campaigns, media companies, and conservative organizations are using Facebook Live.
You may also be interested in a copy of The Laws of Public Policy by Morton Blackwell.